Sorry seems to be the hardest word

Did anyone notice how many times the word "sorry" occurred in Ed Millibands speech to the Labour Party Conference.  I listened carefully to the whole speech and didn't hear it at all.   I checked on the Internet there I found a count of various buzz word used in his speech; Generation 41 times, New 34, Responsibility 22, Society 15, Immigration 6 Journey 5, but sorry didn't appear once.

Towards the end of his speech Ed talked about Labours journey back to power; this is what he said;

"This week we embark on the journey back to power.
It will be a long journey involving hard thinking for our party.
We do not start that journey by claiming we know all the answers now.
We do so by setting a direction of change. "

He is wrong "setting a direction of change" is the second step of their journey.  The first step is to say sorry; until Labour do that their journey will not even have begun.
Best Wishes
Will